When it comes to enhancing natural curl patterns, no product does it better than Cantu's Moisturizing Curl Activator creme! Made with pure shea butter, essential oils, and formulated without harsh ingredients, the popular Moisturizing Curl Activator creme provides frizz-free volume and reveals your beautiful natural curl pattern. Great for a quick Wash & Go, this gluten-free curl creme brings the bounce back into your curls while delivering shine and moisture with just enough hold for second and third-day hair. To use, apply to damp hair section by section. Let hair air dry for use a diffuser for even more volume and a shorter drying time. Apply to dry hair as needed for additional moisture. A little goes a long way with this holy grail natural hair staple; for best results, use directly after washing with Cantu's Sulfate-Free Cleansing creme Shampoo and conditioning with our Hydrating creme Conditioner. This product also works wonders for enhancing curl definition when paired with our Define & Shine Custard.